PRETZEL LOGIC

Sales to consumers concerned about reducing fat and cholesterol are giving a new healthy glow to an ancient snack: the pretzel.According to Information Resources Inc., Chicago, supermarket scanning data for the 52-week period ended Jan. 2, 1994, showed the pretzel category had supermarket sales of $504.4 million, an increase of 15.5% over the year before.In interviews with SN, 10 retailers and several

Sales to consumers concerned about reducing fat and cholesterol are giving a new healthy glow to an ancient snack: the pretzel.

According to Information Resources Inc., Chicago, supermarket scanning data for the 52-week period ended Jan. 2, 1994, showed the pretzel category had supermarket sales of $504.4 million, an increase of 15.5% over the year before.

In interviews with SN, 10 retailers and several manufacturers across the country confirmed that the pretzel business is gr

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TAGS: Supervalu