PRICE CHOPPER BRINGS HOME SHOPPING IN-HOUSE

SCHENECTADY, N.Y. -- The Golub Corp. here, parent company of Price Chopper Supermarkets, has dramatically changed its home shopping service. Rather than rely on a third-party company, Price Chopper has created a separate in-house division to handle its home shopping logistics.The new division, called HouseCalls, handles order taking, fulfillment and delivery. Previously, the third-party firm OnCart,

SCHENECTADY, N.Y. -- The Golub Corp. here, parent company of Price Chopper Supermarkets, has dramatically changed its home shopping service. Rather than rely on a third-party company, Price Chopper has created a separate in-house division to handle its home shopping logistics.

The new division, called HouseCalls, handles order taking, fulfillment and delivery. Previously, the third-party firm OnCart, Lombard, Ill., handled orders and delivery while the retailer picked product in its s

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