PRICE CHOPPER FIGHTS FAST-FOOD CHAINS

SCHENECTADY, N.Y. -- Price Chopper Supermarkets here is running a new promotional campaign for its prepared meals that takes aim at competing quick-service food establishments.The advertising for Ready Meals, the "closer-to-the-table" concept for the chain's ready-to-cook, ready-to-heat and ready-to-eat meals, presents the chain's prepared meals as an alternative to food-service establishments such

SCHENECTADY, N.Y. -- Price Chopper Supermarkets here is running a new promotional campaign for its prepared meals that takes aim at competing quick-service food establishments.

The advertising for Ready Meals, the "closer-to-the-table" concept for the chain's ready-to-cook, ready-to-heat and ready-to-eat meals, presents the chain's prepared meals as an alternative to food-service establishments such as Boston Market, Pizza Hut and Kentucky Fried Chicken.

"If we don't yell and

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