PRICE CHOPPER LAUNCHES ORGANIC LINE

SCHENECTADY, N.Y. -- Soy milk, tortilla chips and frozen veggie burgers are the first items to roll out in a new private-label organic line at Price Chopper Supermarkets here.About 20 products are slated to be available by the end of the year, Regina Tator, the chain's private-label category manager, told SN. Peanut butter, cereal, salsa, ketchup and pasta could be among them, Tator said."We saw the

SCHENECTADY, N.Y. -- Soy milk, tortilla chips and frozen veggie burgers are the first items to roll out in a new private-label organic line at Price Chopper Supermarkets here.

About 20 products are slated to be available by the end of the year, Regina Tator, the chain's private-label category manager, told SN. Peanut butter, cereal, salsa, ketchup and pasta could be among them, Tator said.

"We saw the [organic] category growing, and decided there was opportunity for us to get

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