PRICE CHOPPER TOWEL EVENT FOUND ABSORBING

SCHENECTADY, N.Y. -- Interest in a towel continuity remained strong at Price Chopper Supermarkets here even though prices were raised $1 over the last promotion.Nearly 1 million units were sold in the four-month-long promotion, which closely matched the volume Price Chopper generated in a similar continuity held in the spring of 1994, said a trade observer. Chain executives declined to comment.Raising

SCHENECTADY, N.Y. -- Interest in a towel continuity remained strong at Price Chopper Supermarkets here even though prices were raised $1 over the last promotion.

Nearly 1 million units were sold in the four-month-long promotion, which closely matched the volume Price Chopper generated in a similar continuity held in the spring of 1994, said a trade observer. Chain executives declined to comment.

Raising retail prices by $1 almost across the board had no apparent effect on sale

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