PRICE CHOPPER USES WEB, CIRCULARS FOR WEEKLY MENU

SCHENECTADY, N.Y. -- Price Chopper here is trying to increase awareness of its home-meal replacement offerings through a combination of traditional circulars and its web site home page.and ready-to-eat entrees and side dishes.The chain also promotes quick service for meal customers, a factor considered key to successful meals marketing by most industry analysts. In a January circular, Price Chopper

SCHENECTADY, N.Y. -- Price Chopper here is trying to increase awareness of its home-meal replacement offerings through a combination of traditional circulars and its web site home page.

and ready-to-eat entrees and side dishes.

The chain also promotes quick service for meal customers, a factor considered key to successful meals marketing by most industry analysts. In a January circular, Price Chopper promised to open one register exclusively for ready-meal purchases made fro

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