PRICE CHOPPER'S AD SWEETENS CAKE DECORATING

SCHENECTADY, N.Y. -- Price Chopper Supermarkets has been inviting children into its in-store bakeries to decorate cakes for the folks."We had tried this for Mother's Day and were happy with the results. So we decided to do it again for Father's Day," said Joanne Gage, vice president of public and consumer relations for the 91-unit chain."We did sell more cakes, but the main reason for doing this is

SCHENECTADY, N.Y. -- Price Chopper Supermarkets has been inviting children into its in-store bakeries to decorate cakes for the folks.

"We had tried this for Mother's Day and were happy with the results. So we decided to do it again for Father's Day," said Joanne Gage, vice president of public and consumer relations for the 91-unit chain.

"We did sell more cakes, but the main reason for doing this is that it adds a lot of excitement. It creates a fun, family atmosphere in the

Register to view the full article