PRICE CHOPPER'S MASCOT A MONSTER HIT

SCHENECTADY, N.Y. -- Price Chopper's Produce Monster is celebrating its first birthday this month, and the retailer is excited about the mascot's future. The character, the third element in the retailer's fresh-foods consumer education program, is the most public-oriented and publicity-hungry."We plan to build on it," said Joanne Gage, spokesperson for the chain. "We're doing a Produce Monster coloring

SCHENECTADY, N.Y. -- Price Chopper's Produce Monster is celebrating its first birthday this month, and the retailer is excited about the mascot's future. The character, the third element in the retailer's fresh-foods consumer education program, is the most public-oriented and publicity-hungry.

"We plan to build on it," said Joanne Gage, spokesperson for the chain. "We're doing a Produce Monster coloring book, and down the road we may do a 'Name the Produce Monster' contest."

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TAGS: Seafood