PRICE CHOPPER'S SENIOR SOLUTION

Loyalty marketing programs targeted at young mothers and families are nothing new for supermarket retailers. What's rare, however, are card-based efforts designed to reach another demographic: senior citizens.Yet that's exactly what Price Chopper Supermarkets, Schenectady, N.Y., is doing. Recognizing the importance of adults age 60 and over, the chain has launched the Senior AdvantEdge Network, a

Loyalty marketing programs targeted at young mothers and families are nothing new for supermarket retailers. What's rare, however, are card-based efforts designed to reach another demographic: senior citizens.

Yet that's exactly what Price Chopper Supermarkets, Schenectady, N.Y., is doing. Recognizing the importance of adults age 60 and over, the chain has launched the Senior AdvantEdge Network, a new loyalty initiative designed exclusively for seniors in the Albany, N.Y., area.

Register to view the full article

test - Advanced Registered User

Already a member? .