THE PRICE EQUATION

SN: How important is price in the consumer's value equation? How will consumers' expectations affect the way you price your stores? SCROGGINS: Price is a factor, though no longer an overriding factor for most shoppers. Location, ease of shopping, comfort with the store, trust in the store and the quality of its products are all more important to consumers.TEINBACH: Customers like excitement, promotions

SN: How important is price in the consumer's value equation? How will consumers' expectations affect the way you price your stores? SCROGGINS: Price is a factor, though no longer an overriding factor for most shoppers. Location, ease of shopping, comfort with the store, trust in the store and the quality of its products are all more important to consumers.

TEINBACH: Customers like excitement, promotions and sweepstakes. They want food expertise, product information and preparation inf

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