PRICE FOCUS SET BY NEW DELCHAMPS PRESIDENT

MOBILE, Ala. -- Delchamps' new president, Richard La Trace, is putting his focus on price aggressiveness and efficiency as he moves to improve financial results.In an interview with SN last week, just a week after joining Delchamps here, La Trace said he intends to set a strong leadership example by attempting to improve everything from marketing to employee morale."We have to ask ourselves if we're

MOBILE, Ala. -- Delchamps' new president, Richard La Trace, is putting his focus on price aggressiveness and efficiency as he moves to improve financial results.

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