PRICE FOCUS SET BY NEW DELCHAMPS PRESIDENT

MOBILE, Ala. -- Delchamps' new president, Richard La Trace, is putting his focus on price aggressiveness and efficiency as he moves to improve financial results.In an interview with SN last week, just a week after joining Delchamps here, La Trace said he intends to set a strong leadership example by attempting to improve everything from marketing to employee morale."We have to ask ourselves if we're

MOBILE, Ala. -- Delchamps' new president, Richard La Trace, is putting his focus on price aggressiveness and efficiency as he moves to improve financial results.

In an interview with SN last week, just a week after joining Delchamps here, La Trace said he intends to set a strong leadership example by attempting to improve everything from marketing to employee morale.

"We have to ask ourselves if we're doing the best we can in all areas to ensure an even playing field with comp

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