PRICE INCENTIVES BOOST ENERGY-EFFICIENT LIGHT BULB SALES

TURLOCK, Calif. -- The evolving energy crisis in the Western United States is shining a spotlight on a niche often overlooked by supermarket shoppers: energy-efficient light bulbs.Although some grocers have long incorporated these items into their assortments, some are hoping that consumers will finally start to see the low-wattage light, thanks to some new pricing incentives and a growing emphasis

TURLOCK, Calif. -- The evolving energy crisis in the Western United States is shining a spotlight on a niche often overlooked by supermarket shoppers: energy-efficient light bulbs.

Although some grocers have long incorporated these items into their assortments, some are hoping that consumers will finally start to see the low-wattage light, thanks to some new pricing incentives and a growing emphasis on energy conservation.

Food Maxx here, for example, is adding energy-efficien

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