PRICE LOOK-UP CODES SEEN RIPE FOR OVERHAUL

After five years of trying to get retailers and shippers to join the band on Price Look-Up codes -- and largely succeeding -- the Produce Electronic Identification Board now wants to fine-tune the performance.PEIB plans to overhaul the standardized coding system for the first time, in order to keep pace with changes in merchandising practices and the introduction of new items in the produce department,

After five years of trying to get retailers and shippers to join the band on Price Look-Up codes -- and largely succeeding -- the Produce Electronic Identification Board now wants to fine-tune the performance.

PEIB plans to overhaul the standardized coding system for the first time, in order to keep pace with changes in merchandising practices and the introduction of new items in the produce department, according to the Produce Marketing Association, Newark, Del., which staffs PEIB fr

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