Consumers of superpremium ice cream in pints are looking for quality. Almost everyone else is looking for price when they buy ice cream in half-gallons.
That's what many retailers contacted by SN said they see happening in their stores.
The preoccupation with price is a big factor in consumers' purchasing choices for branded half-gallons, said buyers, and it's a shot in the arm for private-label packages.
"In the half-gallon segment, whatever is on sale is what the c