PRICE WARS ARE HEATING UP

LONDON (FNS) -- The battle among leading U.K. food retailers is heating up as British consumers become more price-conscious.Analysts predict retail margins will come under increasing pressure here over the next several years.All the major chains have announced programs to cut or maintain their prices over the last few months. Industry executives admit the 1990s will be a period of decreasing margins

LONDON (FNS) -- The battle among leading U.K. food retailers is heating up as British consumers become more price-conscious.

Analysts predict retail margins will come under increasing pressure here over the next several years.

All the major chains have announced programs to cut or maintain their prices over the last few months. Industry executives admit the 1990s will be a period of decreasing margins but they hope to limit the damage to their profits by increasing volumes thr

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