PRICE WON'T RULE CYBER SALES FOREVER, STUDY SAYS

MIAMI -- Price is the biggest incentive for today's online shoppers. They say bargains are what most often trigger a sales transaction on the Web.But e-commerce players should expect this dynamic to change rapidly in the next 18 months, according to Internet observers, especially as more women come on-line to buy goods.The game also may change as items such as apparel, which require more elaborate

MIAMI -- Price is the biggest incentive for today's online shoppers. They say bargains are what most often trigger a sales transaction on the Web.

But e-commerce players should expect this dynamic to change rapidly in the next 18 months, according to Internet observers, especially as more women come on-line to buy goods.

The game also may change as items such as apparel, which require more elaborate merchandising and customer service than such commodities as packaged goods, bo

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