PRICE/COSTCO UNVEILS KIRKLAND LINE

KIRKLAND, Wash. -- Price/Costco here has entered the premium private label domain of the supermarkets with its new Kirkland Signature line.The line spans about two dozen items, including chocolate chip cookies, imported chocolate truffles, cranberry juice, trash bags, soft-serve frozen yogurt, diapers and baby wipes. But Kirkland Signature is not just in grocery. The label is also being applied to

KIRKLAND, Wash. -- Price/Costco here has entered the premium private label domain of the supermarkets with its new Kirkland Signature line.

The line spans about two dozen items, including chocolate chip cookies, imported chocolate truffles, cranberry juice, trash bags, soft-serve frozen yogurt, diapers and baby wipes. But Kirkland Signature is not just in grocery. The label is also being applied to items as diverse as men's lambswool sweaters, tires and even Nativity scenes.

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