PRICELINE.COM BRINGS "NAME YOUR PRICE" TO SUPERMARKETS

STAMFORD, Conn. -- Priceline.com here plans to bring its "name your own price" Internet strategy to the grocery arena on Nov. 1, in a move that participating retailers hope will boost store traffic and market-basket size.However, some industry observers are skeptical that the strategy used for selling discount airline tickets can generate the same kind of enthusiasm among consumers, when the reward

STAMFORD, Conn. -- Priceline.com here plans to bring its "name your own price" Internet strategy to the grocery arena on Nov. 1, in a move that participating retailers hope will boost store traffic and market-basket size.

However, some industry observers are skeptical that the strategy used for selling discount airline tickets can generate the same kind of enthusiasm among consumers, when the reward is a few cents off a can of peas.

But as the on-line grocery arena becomes mor

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