PRICING IN THE CROSSHAIRS

Supermarkets are settling into pricing strategies that are less like the strapped-in rush of a roller coaster and more like a fireside easy chair.Less thrill, more chill seems to be the watchword for companies such as Raley's Supermarkets, the Sacramento, Calif.-based retailer that backed off from high-low pricing earlier this year and instead lowered everyday prices on more than 5,000 items in an

Supermarkets are settling into pricing strategies that are less like the strapped-in rush of a roller coaster and more like a fireside easy chair.

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TAGS: Walmart