PRICING OP PUTS RETAILERS IN DRIVER'S SEAT

SAN FRANCISCO - As supermarkets adopt pricing optimization to plan promotions, the nature of the retailer-vendor relationship will change, says researcher Scott Langdoc."Now all of a sudden, the retailer can turn the model around: 'Here's what we see inside our business,'" he said. "That's the way we're going to negotiate deals."Vendors who used to play a handholding role in promotional planning will

SAN FRANCISCO - As supermarkets adopt pricing optimization to plan promotions, the nature of the retailer-vendor relationship will change, says researcher Scott Langdoc.

"Now all of a sudden, the retailer can turn the model around: 'Here's what we see inside our business,'" he said. "That's the way we're going to negotiate deals."

Vendors who used to play a handholding role in promotional planning will find these retailer trading partners becoming less dependent on them for da

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