THE PRICING IS RIGHT

Bad news for farmers, and good news for retailers and their customers: Established organic farmers are facing increased competition, according to two recent surveys.Small- and medium-sized farms are transitioning fields to organic in hopes of earning more profit. Commercial farms are doing the same, on a much larger scale, to satisfy growing demand from big retailers. Some produce buyers told WH they

Bad news for farmers, and good news for retailers and their customers: Established organic farmers are facing increased competition, according to two recent surveys.

Small- and medium-sized farms are transitioning fields to organic in hopes of earning more profit. Commercial farms are doing the same, on a much larger scale, to satisfy growing demand from big retailers. Some produce buyers told WH they see wholesale and retail prices for organics declining as a result.

"As more

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