PRICING BY THE RULES

While many retailers insist their go-to-market strategy is based on factors beyond just price, in this age of Wal-Mart, they must often resort to price changes.Given thousands of potential price changes, retailers have had to develop home-grown systems that allow them to automate what would otherwise be a tedious manual process.Now retailers, especially mid-tier operators with less than $1 billion

While many retailers insist their go-to-market strategy is based on factors beyond just price, in this age of Wal-Mart, they must often resort to price changes.

Given thousands of potential price changes, retailers have had to develop home-grown systems that allow them to automate what would otherwise be a tedious manual process.

Now retailers, especially mid-tier operators with less than $1 billion in annual volume, are realizing their home-grown price management systems may

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