THE PRIVACY PROMISE

(FNS) -- Like consumers, retailers express a wide range of attitudes about privacy issues, especially regarding the use of data collected from members of their customer-loyalty programs.At one end of the spectrum, some retailers are seeking a competitive advantage by advertising their policy of never sharing customer information with anyone.In the middle, many retailers acknowledge that some of their

(FNS) -- Like consumers, retailers express a wide range of attitudes about privacy issues, especially regarding the use of data collected from members of their customer-loyalty programs.

At one end of the spectrum, some retailers are seeking a competitive advantage by advertising their policy of never sharing customer information with anyone.

In the middle, many retailers acknowledge that some of their customers do express concerns about how personal data is used. However, suc

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