THE PRIVACY PROMISE

(FNS) -- Like consumers, retailers express a wide range of attitudes about privacy issues, especially regarding the use of data collected from members of their customer-loyalty programs.At one end of the spectrum, some retailers are seeking a competitive advantage by advertising their policy of never sharing customer information with anyone.In the middle, many retailers acknowledge that some of their

(FNS) -- Like consumers, retailers express a wide range of attitudes about privacy issues, especially regarding the use of data collected from members of their customer-loyalty programs.

Register to view the full article