PRIVATE BILLBOARDS

SAN ANTONIO -- As it resets its stores, Handy Andy Supermarkets here is giving prime space to its private-label grocery products.ivate label is a big part of our business. Our customers buy a lot of private label because of the value," said Stan Edde, president.The chain has started "billboarding" its store-brand products, rather than setting them next to the national brand equivalents.Edde said Handy

SAN ANTONIO -- As it resets its stores, Handy Andy Supermarkets here is giving prime space to its private-label grocery products.

ivate label is a big part of our business. Our customers buy a lot of private label because of the value," said Stan Edde, president.

The chain has started "billboarding" its store-brand products, rather than setting them next to the national brand equivalents.

Edde said Handy Andy is striving for a three-tiered program in which it would mer

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