PRIVATE FIZZLE

Private-label carbonated beverages have taken a hit over the last year, partly as a result of aggressive promotions from national-brand manufacturers.Of the Top 10 private-label Center Store products sold at supermarkets, carbonated beverages accounted for the second highest drop in sales, plummeting 7.12% to $895.3 million for the 52 weeks ended Jan. 4, 1998, according to Information Resources Inc.,

Private-label carbonated beverages have taken a hit over the last year, partly as a result of aggressive promotions from national-brand manufacturers.

Of the Top 10 private-label Center Store products sold at supermarkets, carbonated beverages accounted for the second highest drop in sales, plummeting 7.12% to $895.3 million for the 52 weeks ended Jan. 4, 1998, according to Information Resources Inc., Chicago. The category was second only to frozen juice, whose sales fell 11.20% to $3

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