PRIVATE LABEL AND BEYOND

Wyeth Nutritionals, St. David, Pa., has expanded beyond private-label offerings to a "master control label" under the Babymil and Babysoy brand names.As reported in SN, Wyeth Nutritionals began manufacturing private-label formula for chains like Kroger Co., Food Lion, Albertson's and Wal-Mart last year. In addition, the marketer of Wyeth's store-branded formulas -- PBM Products, Lakehurst, N.J. --

Wyeth Nutritionals, St. David, Pa., has expanded beyond private-label offerings to a "master control label" under the Babymil and Babysoy brand names.

As reported in SN, Wyeth Nutritionals began manufacturing private-label formula for chains like Kroger Co., Food Lion, Albertson's and Wal-Mart last year. In addition, the marketer of Wyeth's store-branded formulas -- PBM Products, Lakehurst, N.J. -- partnered with the Children's Miracle Network, Salt Lake City, by pledging 0.5% of its

Register to view the full article

test - Advanced Registered User

Already a member? .