PRIVATE LABEL CALLED ESSENTIAL TO FIGHT MASS MERCHANDISERS

ORLANDO, Fla. -- Private label will become a critical weapon for supermarkets to stem the flow of health and beauty care dollars and market share to mass merchants.That was the message Ray Stone, executive vice president of Allen Levis Organization, Northfield, Ill., delivered to approximately 200 executives attending the Private Label Manufacturers Association's Annual Meeting and Leadership Conference

ORLANDO, Fla. -- Private label will become a critical weapon for supermarkets to stem the flow of health and beauty care dollars and market share to mass merchants.

That was the message Ray Stone, executive vice president of Allen Levis Organization, Northfield, Ill., delivered to approximately 200 executives attending the Private Label Manufacturers Association's Annual Meeting and Leadership Conference here, March 16 to 19. Over a three-year period beginning in 1992, HBC private lab

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