PRIVATE LABEL CAN HELP BUILD STORE LOYALTY

WASHINGTON -- There are vast opportunities for grocers to capture additional shoppers within the private-label arena, particularly those from certain ethnicities, and to capitalize on the link between store loyalty and store-brand sales, according to a new study by the Food Marketing Institute here."Building Shopper Loyalty With Store Brands" -- sponsored by the Stamford, Conn.-based Daymon Associates,

WASHINGTON -- There are vast opportunities for grocers to capture additional shoppers within the private-label arena, particularly those from certain ethnicities, and to capitalize on the link between store loyalty and store-brand sales, according to a new study by the Food Marketing Institute here.

"Building Shopper Loyalty With Store Brands" -- sponsored by the Stamford, Conn.-based Daymon Associates, an international company specializing in the sales and marketing of private-label

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