PRIVATE-LABEL CHEESE SPURRING DAIRY GROWTH

BALTIMORE -- Private-label cheese now represents more than a quarter of all supermarket packaged cheese sales and is credited with helping expand the overall cheese category."Private-brand cheese growth has bolstered total cheese growth," said William McNair, senior analyst for Nielsen North America, who spoke on the subject of private-label dairy products at the annual seminar and exposition of the

BALTIMORE -- Private-label cheese now represents more than a quarter of all supermarket packaged cheese sales and is credited with helping expand the overall cheese category.

"Private-brand cheese growth has bolstered total cheese growth," said William McNair, senior analyst for Nielsen North America, who spoke on the subject of private-label dairy products at the annual seminar and exposition of the International Dairy-Deli-Bakery Association held here earlier this month. "Private-la

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TAGS: Dairy