PRIVATE-LABEL COMPANIES MARKET TO PATRIOTISM

NEW ORLEANS -- Some members of the private-label industry are taking a chance on patriotism in the wake of the Sept. 11 terrorist attacks.Hot Concepts -- a private-label manufacturer here -- began shipping its "Light of Liberty" hot sauce to specialty retailers nationwide in late September. All proceeds will be donated to the September 11th Fund and the Twin Towers Fund, assisting the families of

NEW ORLEANS -- Some members of the private-label industry are taking a chance on patriotism in the wake of the Sept. 11 terrorist attacks.

Hot Concepts -- a private-label manufacturer here -- began shipping its "Light of Liberty" hot sauce to specialty retailers nationwide in late September. All proceeds will be donated to the September 11th Fund and the Twin Towers Fund, assisting the families of those lost in the tragedy.

The red pepper hot sauce bears a label featuring a fl

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