PRIVATE LABEL: A DEPENDABLE ADJUNCT

Candy is no blockbuster when it comes to private label in supermarkets, but retail brands are a fixture in a few categories.logged $32.3 million in sales and held 5.3% of the category for the 52 weeks ended March 12, 1994, according to data from Nielsen North America, Chicago.Other categories in which store brands hold a stake include marshmallows, with 35.5% of dollar volume in the category, and

Candy is no blockbuster when it comes to private label in supermarkets, but retail brands are a fixture in a few categories.

logged $32.3 million in sales and held 5.3% of the category for the 52 weeks ended March 12, 1994, according to data from Nielsen North America, Chicago.

Other categories in which store brands hold a stake include marshmallows, with 35.5% of dollar volume in the category, and lollipops, with an 8% share.

The presence of private-label candy in mas

Register to view the full article