PRIVATE-LABEL DOLLARS UP, UNIT VOLUME OFF

NEW YORK -- While supermarket private-label dollar volume grew to an all-time high of $31 billion in 1994, private-label unit volume and unit market share dropped a hair.In its annual Yearbook, the Private Label Manufacturers Association here reported that unit volume declined from 26 billion to 25.8 billion, and its 19.4% unit market share was down 0.3 points from the record high of 19.7% in 1993.On

NEW YORK -- While supermarket private-label dollar volume grew to an all-time high of $31 billion in 1994, private-label unit volume and unit market share dropped a hair.

In its annual Yearbook, the Private Label Manufacturers Association here reported that unit volume declined from 26 billion to 25.8 billion, and its 19.4% unit market share was down 0.3 points from the record high of 19.7% in 1993.

On the dollar side, the $31 billion represents a 3.1% increase over the $30 bi

Register to view the full article

test - Advanced Registered User

Already a member? .