PRIVATE-LABEL FROZEN-VEGETABLE BLENDS ARE BECOMING A HOT PRODUCT FOR MANY MERCHANTS

As the weather gets colder, shoppers are turning their attention to private-label vegetables for soup, stew and stir-fry recipes, according to retailers."Some of my bagged brussels sprouts, whole baby carrots and other varieties aren't what they used to be, but sales seem pretty good on the blends," said Michael DiGeronimo, frozen-food buyer at Victory Super Markets, Leominster, Mass."[Private-label

As the weather gets colder, shoppers are turning their attention to private-label vegetables for soup, stew and stir-fry recipes, according to retailers.

"Some of my bagged brussels sprouts, whole baby carrots and other varieties aren't what they used to be, but sales seem pretty good on the blends," said Michael DiGeronimo, frozen-food buyer at Victory Super Markets, Leominster, Mass.

"[Private-label blends] are good for quick-fix meals," said Roger Burks, senior vice preside

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