PRIVATE LABEL GAINS IN JAPAN'S RECESSION

TOKYO (FNS) -- Branded product manufacturers in recessionary Japan are facing a marketing challenge from store brands that is all too familiar to their counterparts in Europe and North America.With supermarket chains here adding more private-label products to help maintain profits in a time of low economic growth, some manufacturers are busy re-evaluating the consumer value equation."There are various

TOKYO (FNS) -- Branded product manufacturers in recessionary Japan are facing a marketing challenge from store brands that is all too familiar to their counterparts in Europe and North America.

With supermarket chains here adding more private-label products to help maintain profits in a time of low economic growth, some manufacturers are busy re-evaluating the consumer value equation.

"There are various advantages for national brands," said an official of Lion Corp., one of Ja

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