PRIVATE LABEL GAINS WIDE ACCEPTANCE

Although supermarket retailers hadn't yet come close to making inroads into the private-label arena in the 1950s, events that took place then and in subsequent decades had an impact on how consumers went about obtaining and selecting their weekly groceries."In 1952, it was a very different America than what it looks like today. The Dodgers had not moved to L.A., everything west of the Mississippi

Although supermarket retailers hadn't yet come close to making inroads into the private-label arena in the 1950s, events that took place then and in subsequent decades had an impact on how consumers went about obtaining and selecting their weekly groceries.

"In 1952, it was a very different America than what it looks like today. The Dodgers had not moved to L.A., everything west of the Mississippi was deemed to be in another continent, people were not flying; it was a slower America,"

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