PRIVATE LABEL GROWING BUT STICKY PROBLEMS REMAIN: STUDY

CARLSBAD, Calif. -- While the future of private label is bright, there are still some obstacles to overcome, a new study states.Retailers predict that unit sales of private label will grow at a rate of 24% over the next three years. This optimism reflects their commitment to store brands, which 90% of retailers surveyed characterized as being "very strong" or "moderately strong," according to "A Blueprint

CARLSBAD, Calif. -- While the future of private label is bright, there are still some obstacles to overcome, a new study states.

Retailers predict that unit sales of private label will grow at a rate of 24% over the next three years. This optimism reflects their commitment to store brands, which 90% of retailers surveyed characterized as being "very strong" or "moderately strong," according to "A Blueprint for Private Label Growth," a report by Kurt Salmon Associates, Princeton, N.J.,

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