PRIVATE-LABEL HBC SAID TO NEED CHECKUP

NEW YORK -- Supermarkets will be forced to re-evaluate their private-label programs in health and beauty care given the competition from drug chains and mass merchandisers, according to Brian Sharoff, president of the Private Label Manufacturers Association here. With few exceptions, development of sophisticated private-label HBC lines has lagged behind those sold in food departments at supermarkets.

NEW YORK -- Supermarkets will be forced to re-evaluate their private-label programs in health and beauty care given the competition from drug chains and mass merchandisers, according to Brian Sharoff, president of the Private Label Manufacturers Association here. With few exceptions, development of sophisticated private-label HBC lines has lagged behind those sold in food departments at supermarkets. The emphasis has been on secondary labels rather than on a designed, packaged line with the p

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