Supermarket chains are feeling the squeeze in their frozen juice aisles. But private label is helping to prevent a category meltdown, retailers said.
"Private label is one of the reasons why we haven't taken more space from the category," said David Goodyear, frozen food manager at Dreshertown Shop 'N Bag, Upper Dublin, Pa. "I can't keep it on the shelves. It still draws a lot of traffic to the case."
In recent years, convenient chilled juices have lured shoppers away from fro