PRIVATE LABEL MARKET REMAINS ROBUST

The proof may not be in the pudding products yet, but it's just about everywhere else: the private label industry is booming.Bypassing former stereotypes that induced nicknames like 'generic' and 'low-quality,' store brands have established themselves as quality brands, category leaders in some cases. In turn, many retailers have begun to focus creative energies closer to home than they have in the

The proof may not be in the pudding products yet, but it's just about everywhere else: the private label industry is booming.

Bypassing former stereotypes that induced nicknames like 'generic' and 'low-quality,' store brands have established themselves as quality brands, category leaders in some cases. In turn, many retailers have begun to focus creative energies closer to home than they have in the past in an attempt to boost bottom line profits.

According to statistics compi

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger