PRIVATE-LABEL MEATS BOOSTING STORE IMAGE, SAY RETAILERS

KANSAS CITY, Mo. -- Fresh meat and poultry have long been used by retailers as hallmarks of quality and variety in their stores. But in today's climate of consolidation and increased competition, the category is taking on new significance.A number of progressive operators are using beef and chicken -- both raw and value-added -- as part of a larger private-label strategy that captures customer trust

KANSAS CITY, Mo. -- Fresh meat and poultry have long been used by retailers as hallmarks of quality and variety in their stores. But in today's climate of consolidation and increased competition, the category is taking on new significance.

A number of progressive operators are using beef and chicken -- both raw and value-added -- as part of a larger private-label strategy that captures customer trust and creates a total-store environment where the retailer's "brand" represents more th

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