PRIVATE-LABEL SCENARIOS

Supermarket retailers have a good idea of what motivates shoppers to buy certain products rather than competing brands today. But how about over the next 10 years? Because of their investment in store brands, retailers naturally wonder about the uncertainties of consumer buying preferences and shopping habits, as well as wider industry trends that might affect sales.So how can they prepare their private-label

Supermarket retailers have a good idea of what motivates shoppers to buy certain products rather than competing brands today. But how about over the next 10 years? Because of their investment in store brands, retailers naturally wonder about the uncertainties of consumer buying preferences and shopping habits, as well as wider industry trends that might affect sales.

So how can they prepare their private-label program for the marketplace of tomorrow? One way is by using a technique ca

Register to view the full article

Already a member? .

TAGS: Walmart