PRIVATE-LABEL SODA SALES CONTINUE TO POP

NEW YORK -- While overall cola sales have been relatively flat the past couple of years, private-label performance in the soft-drink category has been popping.Market research firm Beverage Marketing Corp. here reported that volume sales of private-label soft drinks in the United States were healthy in 2003, despite sluggish overall volume sales in the category. In fact, Cott Corp., Toronto, a leading

NEW YORK -- While overall cola sales have been relatively flat the past couple of years, private-label performance in the soft-drink category has been popping.

Market research firm Beverage Marketing Corp. here reported that volume sales of private-label soft drinks in the United States were healthy in 2003, despite sluggish overall volume sales in the category. In fact, Cott Corp., Toronto, a leading private-label beverage manufacturer, saw volume increase by 12.6% in 2003, buoyed by

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