PRIVATE LABEL SPURS BEEF SALES AT RALPHS

MONTEREY, Calif. -- Seven months after Ralphs Grocery Co. launched a private-label beef program last April, its same-store beef sales had grown an average 3.7%.That is according to Charles Bergh, group vice president for the Compton, Calif.-based chain, who spoke on the development and the initial success of the product line, called Ralphs California Beef, at a meeting here of the Western States Meat

MONTEREY, Calif. -- Seven months after Ralphs Grocery Co. launched a private-label beef program last April, its same-store beef sales had grown an average 3.7%.

That is according to Charles Bergh, group vice president for the Compton, Calif.-based chain, who spoke on the development and the initial success of the product line, called Ralphs California Beef, at a meeting here of the Western States Meat Association late last month.

"What we found is that our sales of beef pounds

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