PRIVATE-LABEL VIRGIN COLA POISED FOR ITS U.S. DEBUT

Virgin Cola, the newest premium private-label cola line, is expected to hit the United States next year, but may find only limited distribution in urban markets, said beverage industry watchers contacted by SN.The Virgin Cola line was introduced last month in Great Britain, where it is being carried by retail chains Tesco and Iceland.It was created by Richard Branson, the high-flying executive and

Virgin Cola, the newest premium private-label cola line, is expected to hit the United States next year, but may find only limited distribution in urban markets, said beverage industry watchers contacted by SN.

The Virgin Cola line was introduced last month in Great Britain, where it is being carried by retail chains Tesco and Iceland.

It was created by Richard Branson, the high-flying executive and brains behind Virgin Atlantic Airways and Virgin Records, with help from Cott

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