PRIVATE LABELS PUSHED AS SOLUTIONS

MEMPHIS, Tenn. -- The way most retailers advertise their private-label products is along generic lines, such as, "'Think of Piggly Wiggly brand when you want quality and savings,' rather than doing an ad for bleach, which is the top-selling private-label household product," said Newbern Rooks, director of private brands for Piggly Wiggly Co. here.Piggly Wiggly has 15 items and 35 stockkeeping units

MEMPHIS, Tenn. -- The way most retailers advertise their private-label products is along generic lines, such as, "'Think of Piggly Wiggly brand when you want quality and savings,' rather than doing an ad for bleach, which is the top-selling private-label household product," said Newbern Rooks, director of private brands for Piggly Wiggly Co. here.

Register to view the full article