PRIVATE LABELS REQUIRE EFFECTIVE PRICE MANAGEMENT

CHICAGO -- Retailers may be missing out when they price their private-label goods, according to Diane Senese, senior vice president, analytic insights group, Information Resources Inc., who led a session on private-label pricing at the recent Food Marketing Institute show here."We're all facing rising costs," she said. "Helping to manage your price can help control the bottom line."Sometimes taking

CHICAGO -- Retailers may be missing out when they price their private-label goods, according to Diane Senese, senior vice president, analytic insights group, Information Resources Inc., who led a session on private-label pricing at the recent Food Marketing Institute show here.

"We're all facing rising costs," she said. "Helping to manage your price can help control the bottom line."

Sometimes taking the price up will mean loss of volume. The way to determine if your private-l

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