PRIVATE MATTERS

Like the bell-bottoms and leisure suits of their day, early store brands were a '70s fashion many of us would like to forget. People bought these generic versions of commodity products for their price, not their quality, and certainly not for their presentation.Today, the term encompasses not just national-brand knockoffs, but also lines meant to compete with premium branded products. In some cases,

Like the bell-bottoms and leisure suits of their day, early store brands were a '70s fashion many of us would like to forget. People bought these generic versions of commodity products for their price, not their quality, and certainly not for their presentation.

Today, the term encompasses not just national-brand knockoffs, but also lines meant to compete with premium branded products. In some cases, such as Loblaw's PC Mini Chefs line of wholesome, kid-aimed foods, they're designed t

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