'PRIVATE' SOUP

MELROSE PARK, Ill. (FNS) -- A private-label initiative for both hot and packaged soups in the deli department has led to a huge sales jump in the category for Jewel-Osco stores in the Midwest."Our entire soup business has increased 600%," said Karen Ramos, a spokeswoman for the chain, following the adoption of the deli department's Chef's Kitchen private label for the products, plus new varieties

MELROSE PARK, Ill. (FNS) -- A private-label initiative for both hot and packaged soups in the deli department has led to a huge sales jump in the category for Jewel-Osco stores in the Midwest.

"Our entire soup business has increased 600%," said Karen Ramos, a spokeswoman for the chain, following the adoption of the deli department's Chef's Kitchen private label for the products, plus new varieties and additional promotional activity.

Jewel deli departments have had a hot soup

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