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Consistent, high-quality products that exceed national brand standards are essential to creating a successful premium private-label program, retailers told SN."We do an excellent job with Master Choice," said Harold Berthold, director of grocery merchandising at Food Emporium, New York, a division of A&P, Montvale, N.J. "It's a quality product, even better than the branded."Master Choice, a premium

Consistent, high-quality products that exceed national brand standards are essential to creating a successful premium private-label program, retailers told SN.

"We do an excellent job with Master Choice," said Harold Berthold, director of grocery merchandising at Food Emporium, New York, a division of A&P, Montvale, N.J. "It's a quality product, even better than the branded."

Master Choice, a premium private-label line carried across several grocery categories, is well-rec

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