PRIVY TO PRIVATE LABEL

Beverage manufacturers have burst forth with a wave of innovation in recent months, from line extensions to package redesigns, but many retailers have yet to make a splash with store-brand thirst quenchers.While some beverage categories lend themselves more to private-label success than others, all are equally ripe with opportunity, according to industry reports."Store-Brand Drinks, U.S., October

Beverage manufacturers have burst forth with a wave of innovation in recent months, from line extensions to package redesigns, but many retailers have yet to make a splash with store-brand thirst quenchers.

While some beverage categories lend themselves more to private-label success than others, all are equally ripe with opportunity, according to industry reports.

"Store-Brand Drinks, U.S., October 2003," a study released earlier this month by Mintel International suggests tha

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